You don’t understand my TV
Television is not what it used to be. Media conferences of past years proclaimed the end of “sitting by the fireside” – the familiar Saturday evening TV entertainment. Networks wanting to reach youth target groups are increasingly implementing a mixture of online and TV strategies. How are these new services being received by the target audience? Can they compete against YouTube channels, such as LeFloid, and other platforms? Two school students discuss the youth target group‘s television habits and expectations and discuss strategy and future plans with broadcasters and web-only producers.
Alexander Braun und Sümeyye Erdem (LeFloidArmy)
Heike Hoffmann (Student)
Florian Mundt (LeFloid, YouTube Channel)
Yvonne Olberding (Coordinator EinsPlus/Digitale Projekte)
Christoph Krachten (CEO Media Kraft)
Daniel Bröckerhoff (Klub Konkret)