Viral! The Power of Storytelling
The digital public sphere offers a gigantic reservoir of stories – from a supermarket’s marketing hit to terrorist videos, from clickbait trash and extreme-sport clips to the photo shared a million times that’s pulling heartstrings around the world. The phenomenon of viral media is nothing more than storytelling in the digital environment.
Prof. Dr. Bernhard Pörksen, Professor of Media Studies, University of Tübingen