The Video Offensive – Platforms and their Video Strategies
YouTube is the undisputed market leader for Internet video. But the competition never rests. Other platforms have also discovered the potential of video content, and have set their sights on the online-video growth segment. How do the various platforms’ video strategies look? Who can make new inroads into the market? And what opportunities exist for German and European production houses?
Robert Bridge, Vice President of International Editorial and Marketing, Yahoo
Ben McOwen Wilson, Director Content Partnerships EMEA at YouTube
Martin Ott, Managing Director Northern, Central and Eastern Europe at Facebook
Dr. Christoph Schneider, CEO of Amazon Instant Video Germany
Alina Fichter, Journalist and Presenter, Bayerischer Rundfunk