tvib: TV Data API
tvib offers technical solutions to bridge the data divide between the TV and online environments. Through the use of automatic, down-to-the-second TV-ad tracking, the interaction between the two marketing channels can be optimised.
tvib tv alerts enables online campaigns (SEA, display, mobile) to be synchronised with TV spots. The impact of the TV ad is thus extended into the online world, and parallel users of the two media can be reached in an optimal way.
tvib tv analytics is a Web-based tool that enables the online effects of TV spots to be verified directly after their airing. What site visits or conversions can be attributed to a TV spot? Just 30 minutes after each spot’s airing, comprehensive analyses enabling comparison of the spot’s direct-response impact and ROI become accessible.