Slow Media Types: Results of a Representative Study


Five years ago, we – Sabria David, Benedikt Köhler and Jörg Blumtritt – composed the Slow Media Manifesto. It created quite a stir, and has been translated into 10 languages. A number of master’s and doctoral theses have been written about it, conferences around the world have been dedicated to the idea, and museums have utilised slow-media criteria for their exhibitions (such as the Deutsches Museum for its “Welcome to the Anthropocene” exhibit, for example). Writer Bruce Sterling even sees in slow media a path to a European alternative to Silicon Valley. Since the manifesto’s release, much has happened in the media world. Facebook and Twitter have gone public, Manning and Snowden have shown us the tip of the surveillance nightmare, and smartphones have become the “first screen”, or leading media-distribution channel. The question thus must be asked: For people outside our media-filtered bubble, does anything like “slow” in fact exist for media? Is it just a lifestyle label, or is slow media – like slow food – representative of some fundamentally “slow” stance that expresses itself in behaviour, decision-making patterns, and convictions, and which is thus predictable? For authors and publishers, this question remains vitally important. Is it worthwhile to invest uncompromisingly in quality? Are there people who place a high value on media? What moves them? What other characteristics do these slow-media types share? Is there evidence of media interdependencies? Can the concept help explain media successes? Are there correspondences with political, moral, or cultural attitudes? Under the scientific leadership of media researcher Hans Georg Stolz of Mainz University’s Institut für Publizistik, we – the authors of the Slow Media Manifesto – created a study that digs deeply into the role of slow media in society. The study was carried out by the d.core market-research institute. D.core interviewed 2,000 people, who were invited to participate in the survey as part of a representative sample. Today, we want to present the results for the first time.


Jörg Blumtritt, CEO Datarella GmbH

Sabria David, Co-Founder, Slow Media Institut