Reaching Audiences – Film Distribution and Marketing Strategies


Film marketing has long been important for more than simple success at the cinema box office. The traditional release path from cinema to DVD sales and finally to television is increasingly crumbling. Online providers are taking on an ever-expanding role in the business, often with exclusive rights. How do films find their audiences today? What distribution paths do studios pursue? And how can synergies be created between cinema operators, distributors, producers, and film fans?


Robert Hofmann, YouTuber at 301+

Kristine Knudsen, Producer at Knudsen & Streuber Medienmanufaktur GmbH

Torsten Koch, Managing Director Marketing/Distribution at Constantin Film Distribution

Esther van Messel, CEO of First Hand Films


Anna Wollner, Film Critic and Film Expert