Radio on the move. In all ways.
Video killed the radio star, and then MTV killed itself. First came the pictures, then the Internet. With each new medium, radio has been placed again on the defensive, forcing it once more to justify its own existence. But why? Radio isn’t just FM transmissions. Radio is an audio experience. Are there no good reasons to think audio will survive in the digital environment? New technologies create new opportunities. What can radio networks learn from new players? What can they do better? What can they achieve better together?
Roger Hofmann, Head of Digital, HIT RADIO FFH
Daniel Zoll, Managing Editor, JAM FM
Sebastian Artymiak, Head of Media Technology, German Association of Private Broadcasters and Telecommunications
Steffen Meyer-Tippach, Head of Radio and Digital Projects Division, Medienanstalt Berlin-Brandenburg (mabb)