2015 | 05 | 06
“Visual Ventures – Television Producers and Newspaper Publishers working together online”
Newspapers are increasingly joining with filmmakers to create multimedia – and thus more intensive and multi-dimensional – content. On the panel, Mark Lepetit (UFA Fiction) spoke about his new project, the “NSU Protokolle” fiction documentary. Representing content such as the NSU trial on film is a contemporary means of presenting complex and unwieldy news topics in a new way, while making them more intelligible to viewers, Lepetit said. The BILD’s Paul Ronzheimer presented his new “Behind the Story” video series, in which the focus is turned on the reporter and the situation in order to make it easier to identify personally with the news. This type of storytelling, putting “the reporter in the picture as a guide,” functions particularly well on social media, he said. Jennifer Wilton (WELT/N24) reported on her “Angst” project, in which a particular topic is examined from a “360-degree perspective” using various media on a single platform. With his “Seven Deadly Digital Sins”, Jeremy Mendes (NFB Canada) showed us how viewers too can help shape current topics of interest.
Web video and new forms of digital presentation are becoming increasingly important for newspaper publishers. However, speed will be a key challenge for media companies of the future, the panellists said. Newspaper publishers are still tied to the day’s news flow, and will have to stay current even when engaged in elaborate productions. The current individual teams and their experts must also remain in place, because the new digital journalism relies on interdisciplinary teams of experts, the panel’s experts said. Webvideos und neue digitale Darstellungsformen würden für Zeitungsmacher immer wichtiger. Herausforderung für die Medienhäuser der Zukunft sei die Geschwindigkeit. Zeitungsmacher seien immer noch an die Nachrichtenlage der Stunde gebunden und müssten trotz aufwendiger Produktionen Aktualität bewahren. Auch müssten die einzelnen Gewerke und ihre Experten bestehen bleiben. Neuer digitaler Journalismus brauche interdisziplinäre Teams aus Experten.