2015 | 03 | 31
Reaching Audiences – Strategies for Film Marketing
In an era when the traditional release path from cinema to DVD sales and finally to the TV screen is increasingly falling apart, new strategies for film marketing are in demand. Even today, success has long since meant more than simply box-office receipts. But how do films find their audiences today? What distribution paths do studios employ? How can synergies be created between cinema operators, distributors, producers, and film fans? These issues will be discussed by 301+ YouTuber Robert Hofmann, and the CEO of First Hand Films, Esther van Messel, amongst others.