Pulling the Commodification Chain – Film Commodification in the Digital Transition

The classic commodification chain of cinema, film rental, sales and TV broadcast is increasingly being replaced by a new mix of film premiers, direct distribution via streaming platforms and classic rights procurement by TV networks. New forms of distribution offer opportunities for film makers while producers and cinema operators are concerned for their livelihood. There is a need for policy and film promotion to create impulses so that the system of digital film commodification works for all participating actors. We bring film makers, distributors, cinema operators and platforms together!