2015 | 04 | 30
mabb@MEDIA CONVENTION – Who has the power?
On May 5 and 6, mabb will take up the issue of power: What influence over the diversity and creation of opinion do established media organisations, new platforms, and of course users themselves have? Who is already beginning to supplant today’s power-holders? On the mabb@MEDIA CONVENTION stage, well-known experts from the Net-policy, media-policy, business, and cultural spheres will discuss current and future developments in the tense area of digital broadcasting. How can convergent media be most usefully regulated? Do we need more competition? What should a new media order look like? Will new platforms inherit YouTube’s role as market leader, and how will video content in general be found on the Net in the future?
Among the participants will be media-studies scholar Prof. Dr. Bernhard Pörksen; Ulrich Kelber, parliamentary state secretary for the German federal minister of justice and consumer affairs; Olaf Scholz, first mayor of Hamburg; Björn Böhning, head of Berlin’s Senate Chancellery; and Tabea Rößner, media-policy spokesperson for the Alliance ‘90/The Greens Bundestag parliamentary group, as well as representatives of Google Deutschland, Deutsche Telekom, Kabel Deutschland, Sky Deutschland, Firefox/Mozilla, and Mediengruppe RTL.
The mabb@MEDIA CONVENTION programme is aimed particularly at representatives of the media, policy, and regulatory spheres who will discuss the challenges and seek solutions to the questions posed by the distribution and use of media content over the Internet, and by the intersections between Net and media policy. The mabb@MEDIA CONVENTION events will focus on the following topics:
· Opportunities to create competition to Google and Facebook
· New competitors in the online-video market
· YouTube and the video platform’s importance to traditional TV broadcasters
· Search and the discoverability of media content on new platforms
· Roads toward a contradiction-free regulatory system, including requirements for new advertising-oversight models
· New usage patterns or market failures with regard to youth-oriented content
· Net neutrality and its importance for journalistic diversity