2014 | 04 | 22
Hunter Lee Soik about his dream-App SHADOW
Before introducing his dream-App SHADOW on May 6th, Hunter Lee Soik answers four questions for us to let us know how he got the idea of the App, what fascinates and motivates him and what he dreams about:
How did you get the idea of developing `Shadow` ?
"The idea for SHADOW grew out of my work designing brand experiences. I loved that work—it’s incredibly stimulating. But it’s also a 24/7 kind of job, and I rarely slept. So when I finished up my work with the Watch the Throne tour, I decided to take a break. And I did what most people do when they suddenly have a huge amount of free time: I slept. A lot. It had been years since I was sleeping deeply, hitting those REM states where the real dream magic happens, and now suddenly I was having all these crazy dreams that I wanted to remember. I checked out the dream apps out there, but nothing really spoke to me. They didn’t look how I wanted them to look, or function how I wanted them to function. I wanted a more social experience. So I thought I should build one."
What is most fascinating to you about dreaming?
"Because in dreams there are no limits. You can experience things in dreams that are impossible in reality. But they also contain a multitude of insights into our waking life, things we forget soon after waking if we don’t record them. "
What motivates you?
"There’s a mystery to the project that’s really energizing. Our subconscious mind (our “shadow,” as Jung called it), is really underexplored, but we’re convinced there’s something really huge hidden within it. It’s just a hunch—like Columbus setting off for the new world, we’re diving in not knowing exactly what we’ll find. But we have the same deep conviction that what’s there is worth exploring. That boundless potential is what continues to drive us through many a sleepless, dreamless night."
What did you dream last night?
"I dreamt I was on a school bus with my friend Jenny and that’s all i’ll say :]"