2014 | 04 | 22

Hunter Lee Soik about his dream-App SHADOW

Before introducing his dream-App SHADOW on May 6th, Hunter Lee Soik answers four questions for us to let us know how he got the idea of the App, what fascinates and motivates him and what he dreams about:


How did you get the idea of developing `Shadow` ?

"The idea for SHADOW grew out of my work designing brand experiences. I loved that work—it’s incredibly stimulating. But it’s also a 24/7 kind of job, and I rarely slept. So when I finished up my work with the Watch the Throne tour, I decided to take a break. And I did what most people do when they suddenly have a huge amount of free time: I slept. A lot. It had been years since I was sleeping deeply, hitting those REM states where the real dream magic happens, and now suddenly I was having all these crazy dreams that I wanted to remember. I checked out the dream apps out there, but nothing really spoke to me. They didn’t look how I wanted them to look, or function how I wanted them to function. I wanted a more social experience. So I thought I should build one."


What is most fascinating to you about dreaming?

"Because in dreams there are no limits. You can experience things in dreams that are impossible in reality. But they also contain a multitude of insights into our waking life, things we forget soon after waking if we don’t record them. "


 What motivates you?

"There’s a mystery to the project that’s really energizing. Our subconscious mind (our “shadow,” as Jung called it), is really underexplored, but we’re convinced there’s something really huge hidden within it. It’s just a hunch—like Columbus setting off for the new world, we’re diving in not knowing exactly what we’ll find. But we have the same deep conviction that what’s there is worth exploring. That boundless potential is what continues to drive us through many a sleepless, dreamless night."


 What  did you dream last night?

"I dreamt I was on a school bus with my friend Jenny and that’s all i’ll say :]"

Media & Society

Innovation through...


Innovations tend to take place beyond industry boundaries. It’s the thinking outside of the box, which enables to cross boundaries and to find new solutions. Can a dream-database help to answer scientific questions of the future? How does pornography fertilise the development of new online business models? How can surveillance technology ease the search for video content? Visionaries and creatives meet at the interface of technology, design and entertainment and present their ideas and concepts for the new era in media.

17:30 - 17:50: Innovation through Design
Hunter Lee Soik (Creator of SHADOW)
Generally and almost immediately, memories of dreams drift and melt away if they are not recorded shorty after waking up. The dream app SHADOW is designed to help people remember their dreams by recording and categorising them. Following a gentle wake-up call, the app immediately asks about ones nightly dreams and then saves the information to the cloud. The goal is to build the world’s largest dream-database, which can be scientifically analysed and evaluated. The creator of SHADOW, Hunter Lee Soik, talks about his visions of the global subconscious.

17:50 - 18:10: Innovation through Porn
Johannes Grenzfurthner (Artist and director)                                                                                                                                                                                                                    We may not forget that mankind is a sexual and tool-using species. From the depiction of a vulva in a cave painting to the newest internet porn game, technology and sexuality have always been closely linked. New technologies are quick to appeal to pornography consumers, and thus these customers represent a profitable market segment for the suppliers of new products and services. Currently, all factors show that high-tech developments owe a great deal of their success to the need for further sexual stimulation. One could cite the example provided by the science-fiction concept of a full-body interface designed to produce sexual stimulation. But it isn't science fiction anymore. It's DIY. As bio-hacking, sexually enhanced bodies, genetic utopias and plethora of gender have long been the focus of literature, science fiction and, increasingly, pornography, this year will see us explore the possibilities that fictional and authentic bodies have to offer. Our world is already way more bizarre than our ancestors could have ever imagined. But it may not be bizarre enough.

18:10 - 18:30: Innovation through Security Technology
Prof. Rainer Stiefelhagen (Karlsruhe Institute for Technologie / Founder of Videmo)                                                                                                                                                YouTube receives about one billion search requests per day and 60 hours of video are being uploaded to it every minute – that is one hour for every second. Video platforms like YouTube and Blinkx are looking to implement intelligent video search engines in the future. Today, it is already possible to use intelligent video analysis to automatically categorise videos into certain genres, and to recognise faces and certain people in videos. Research groups are working on automated recognition of human movement, actions, events, objects, and much more in videos. This could be of great potential for video platforms, but could also serve to analyse surveillance materials. Where is the intelligent video search sector going in the future and will it impact the market and user behaviours?