2016 | 03 | 09

Focus #MCB16: Video Game Companies as Film and TV Producers

Adapting PC and video games for the big screen isn’t a new trend – but now leading video game companies are taking the reins and producing films based on their original game franchises. In November 2015, U.S.-based game dveeloper and publisher Activision Blizzard announced the creation of its own film and TV studio in order to bring its cult series “Call of Duty” and “Skylanders” to the film and TV markets. The first film of French Ubisoft Motion Pictures, “Assassin's Creed” starring Michael Fassbender and Marion Cotillard, will reach cinemas in late 2016, while filming of “Tom Clancy’s Splinter Cell” with Tom Hardy, as well as “Watch Dogs”, has already been announced. Publishers and developers are building on multi-billion Euro game franchises with established characters and storylines, and many already have their own VFX studios and distribution platforms. 

However, can such acclaimed game content translate to the linear idiom of film and television, with both high-quality productions and financial success? What new target groups are the games studios hoping to reach? Are we seeing the evolution of game companies into multimedia mega-corporations – with all the advantages and disadvantages that this entails? At #MCB16, we present the most important industry representatives who are driving this trend, and their current projects, among others the Co-President of Activision Blizzard Studios, Disney Veteran Nick van Dyk and Jean-Julien Baronnet, CEO of Ubisoft Motion Pictures and former CEO of EuropaCorp.