Measuring the Media World


Big data is setting the business world in motion. Ever-growing data streams can be harnessed as information that is increasingly useful for promoting sales or boosting profits. Computers analyse what online content is most popular among users, what social-media messages they access, what video scenes they return to most often, and what they say in online reviews and comments. This knowledge about users’ behaviour and tastes allows digital companies to make increasing inroads in the media world, and turns traditional models of content production and usage upside down.

How can the economic potential of digitalisation and datification be further realised? How do Germany and Europe compare internationally? And do we want to leave new media structures solely to the market, or are more restraints and regulations needed for the digital world?

Welcome Speech

Björn Böhning, Head of the Berlin Senate Chancellery


Prof. Dr. Harald Welzer, Sociologist and Sociopsychologist


Christoph Keese, Executive Vice President, Axel Springer SE

Prof. Dr. Harald Welzer, Sociologist and Sociopsychologist

Brigitte Zypries, Parliamentary State Secretary at the Federal Ministry of Economic Affairs and Energy


Jo Schück, ZDF