Listen to me, Baby
Why German media organisations must finally realize that podcasts are the future – and what they can learn by looking at the United States. An audio show.
From a niche phenomenon, podcasts have developed into hot properties for media companies. Since the success of “Serial”, even latecomers are finding their way to the table. This is true in the United States, at least: Slate, Buzzfeed, ProPublica, The Verge, Vice, and New York Magazine are all building audio teams, investing in storytelling and production, and to some extent even creating their own podcast networks.
Sara Weber, freelance journalist