Let's snap it: How Organisations can use Snapchat


Summary: It gets more and more difficult to inform young people about politics via traditional media. Snapchat is the fastest growing social platform among millennials. In particular in Europe Snapchat is acquiring more users. Germany is among the top 10 countries with the highest share of Snapchat users worldwide. How can governments, politicians and international organisations use Snapchat? What content should they post? How can new accounts be promoted? A workshop with examples of organisations that already use Snapchat successfully to inform young people about politics.


Franzisak Broich, Brüssel-Korrespondentin, Katholische Nachrichten-Agentur