Let’s Get Started – Youth-Oriented Programming from ARD and ZDF
In October 2016, the youth-oriented programming offer from ARD and ZDF, aimed at the 14- to 29-year-old target group, will launch. The public broadcaster is venturing into new territory with the project, and as a result has already earned praise – and criticism.
To date, it has been announced that successful YouTubers like Florian Mundt (LeFloid) and Fabian Nolte will help set up the new ARD and ZDF brands. Since March 2016, a blog has sought to stimulate community involvement. Eagerly anticipated by the public, will the new offering be able to deliver what it promises? What incentives do independent YouTubers have to take part in the public broadcaster’s work? And what will the youth-oriented content really look like?
Rayk Anders, Journalist, Armes Deutschland
Florian Hager, Managing Director for Programming, Youth Content, ARD/ZDF
Helge Jürgens, Managing Director of Media Development, Medienboard Berlin-Brandenburg
Dagmar Reim, General Director, German public broadcaster Rundfunk Berlin-Brandenburg (rbb)
Jo Schück, Author and presenter, ZDF