Instagram for Media Professionals



With 9 million active monthly users, Instagram is the second-most-important social network in Germany after Facebook in terms of reach and daily-usage intensity. With its clear focus on visual content and mobile use, Instagram offers the unique opportunity to reach audiences personally with an emotion-provoking message at any time or place. This is most successful through visual storytelling. This workshop uses real-world examples to shed light on how media professionals in particular can successfully use Instagram to gain more attention, engage in new forms of reporting, or build their own communities, or even simply use it as a research tool. In addition, participants will learn how they can set realistic goals for their Instagram activities, and how they can measure their own progress.

About #DMW

Digital Media women (#DMW) is a network of women makers. They work towards greater visibility for woman on all stages – whether at conferences, in trade media, or on management boards. Their goal is to ensure that women participate equally and have visible influence: outspoken, respected, and leading the way.