How to Mobilize Supporters with YouTube Videos?


A re:publica event

Everybody wants to be on YouTube, and everyone wants a viral hit. But this can’t be planned, can it? How do I reach and mobilise people on YouTube? What kinds of stories are best for online videos? Which is more important, the storyteller or the storytelling? YouTube, Facebook, Twitter: which video platforms will come out ahead? In this panel, we’ll discuss these and many other questions, and offer expert tips.


Hannes Jakobsen, Chief Creative Officer, DIVIMOVE

Nicolas Lindken, Head of ApplewarPictures

Marie Meimberg, Producerin, 301+

Bärbel Stolz, Actor

Marco Vollmar, Executive Director, WWF