Media Business

Engineering Entertainment - Format Developers in Dialogue


In Co-operation with Entertainment Master Class

Format development is an art AND a science. In fact, big hit formats function like a well-crafted watch that universally works all over the world. But what makes a great show tick? And how do you transform an idea in your head into an entertainment business and a global brand that becomes part of pop culture? In this dialogue, two great format inventors - or  'entertainment engineers' - share their vision for the future of television and pull back the curtain to reveal the process behind some of their biggest successes - and flops.



Omri Marcus (Head of Creative,

Duncan Gray (Creative Director, Princess Productions)