Media & Society

Data-driven Media


We’ve been told by various experts in technology and labor that the rise of machine intelligence, robots and big data won’t displace creative people, only those whose jobs can be turned into quantitative, algorithmic or repetitive tasks, like accountants, factory workers, and so on. But, as machine intelligence increases, creative professions such as design and media aren’t only not protected, but they stand to be completely redefined. Media consumers are already being given a taste of robot-rendered design decisions—many just don’t know it yet. Creators of the near future will face a very different world, one where they have to orchestrate and direct data, or find new ways to express creative vision and intuition to audiences.


Scott Smith (Founder of Changeist)